Jacquemus, le prince soleil

In just over a decade, Simon Porte Jacquemus has shaped an up-close-and-personal way of creating fashion, sharing his life with the brand's followers. A designer is supposed to have the talent to come up with beautiful collections, but to create a community around a brand requires much more: enthusiasm, instinct and the ability to transmit the love of your craft. The young prodigy Jacquemus transfers his conception of life to fashion; for him, family, nature, friends and little else is important. With this simple and solar speech, he brings his beloved Provence to Paris, and his more than seven million followers and specialized critics applaud his Mediterranean allure and his spectacular scenographies.