El elefante blanco

The Mercado Adolfo Lopez Mateos: 6000 merchants, 9000 customers. Every day. The traditional market, situated in Cuernavaca, Morelos, Mexico, is not only the largest market of its kind anywhere in Latin America: Mercado Adolfo Lopez Mateos is a microcosm of Mexican life and society struggling to shelter its soul under the stormy age of globalization. Once an object of great prestige, today it is besieged by emerging supermarkets, mismanagement and its own degeneration. The administration mostly is powerless against this chaos and constantly is at odds with the merchants. El Elefante Blanco portrays various persons, who every day face the challenge to cope with their lives, in close symbiosis with the market. A film about life and death and the Mexican soul.