Rihanna: Sledgehammer (Music Video)

A music video for the song premiered June 30, 2016 in IMAX theaters at 9:00am EST. The video was then released onto Vevo and Tidal an hour later. The music video was the first to be shot entirely with IMAX cameras. The music video features Rihanna dressed in a sci-fi costume performing magic by moving boulders. At the video's ending, Rihanna turns into a celestial god, face to "face" with the USS Enterprise.