Hitch

Most men have difficulty finding love because it's hard to be yourself when your "self" thinks you should be someone else. That's where Alex "Hitch" Hitchens (Will Smith) comes in . As a tactical adviser who specializes in first impressions -- he customizes and orchestrates a client's first three dates -- Hitch has been secretly responsible for hundreds of New York City weddings. After a chance meeting with Hitch, Sara (Eva Mendes), a gossip reporter for a daily tabloid, finds her professional life and personal life on a collision course. She makes Hitch re-evaluate his game and teaches him that love is not a feeling, it's an action.