Kia Niro: Hero's Journey (S)
2017·United States·1 min.
Available on
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In Kia's Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn't a smooth ride, however, as she's capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.
DirectorMatthijs van Heijningen Jr.
CinematographyJoost van Gelder
CastMelissa McCarthy
Original titleKia Niro: Hero's Journey